Helping growing businesses build operations that actually work
Joy in the work. Success in the marketplace.
Running a business built on craft and purpose is deeply rewarding.
It can also be exhausting.
You know your customers. You have a great product. Maybe the business is even growing faster than expected.
But growth brings new challenges:
Processes start breaking down
Teams become stretched thin
Leaders spend more time firefighting than building the future
At some point, success stops feeling fun.
What many businesses discover is that innovation is exciting — but management is hard.
That’s where good management systems matter.
Growing Wild Consulting helps organizations build the operational and leadership systems that allow businesses to scale, adapt, and keep improving without burning out.
Real improvement does not come from consultants handing down solutions.
It comes from the people closest to the work learning how to see problems, experiment with solutions, and continuously improve their systems.
That is the core principle behind Lean management, and the foundation of my approach.
When organizations build these capabilities, they gain something far more powerful than a one-time fix. They build the ability to:
Solve increasingly complex problems
Adapt to changing markets
Improve morale and engagement
Create sustainable financial performance
Sustainable improvement requires engaging the people doing the work. That is how organizations become resilient.
Improvement that engages the people doing the work
Meet Laurel Martin
Hello! I’m Laurel Martin, founder of Growing Wild Consulting.
I help heart-centered leaders build businesses that are both operationally strong and financially sustainable.
You bring the vision and the drive. I bring the principles, systems, and coaching that help organizations improve how work actually happens.
For more than 20 years, I have helped organizations:
Set and pursue bold goals
Redesign processes so operations run smoothly
Build the skills and resilience of their teams
My work focuses on mobilizing human capability by improving the way work gets done.
Rather than solving problems for you, I help your team develop the skills and systems to keep solving them long after the project ends.
Experience
I began my career as a Strategy & Operations consultant at a global firm, serving consumer goods and manufacturing companies.
I later held leadership roles in Strategic Planning, Operational Excellence, and Continuous Improvement within billion-dollar organizations across retail and logistics.
In 2023, I founded Growing Wild Consulting to bring the most powerful management methods used by large organizations to smaller, purpose-driven businesses that rarely have access to this kind of support.
My clients include niche manufacturers and founder-led companies producing everything from bagels to bimetals, raincoats to robots.
If you are passionate about making things or serving people, we will probably get along well.
Vision: Purpose-driven businesses thrive, so they can fuel vibrancy in their communities.
Mission: To provide coaching, facilitation, and consulting that helps teams become more adaptable, effective, and confident.
Values:
Curiosity: We approach our clients and their businesses with wonder and appreciation.
Compassion: Every individual is a whole being with a mind, body, and soul. Work should be fulfilling, not depleting.
Growth: Every individual has the capacity of learn and improve. By building skills, people can achieve ever more challenging goals.
Sustainability: No business should succeed at the expense of the planet or the people who live on it. We can create a positive human and environmental impact through enterprise.
A collaborative network
While I lead all consulting engagements personally, I work within a broad network of trusted collaborators.
This allows clients to access expertise beyond my Strategy & Operations skills in areas such as:
Finance & accounting
Branding & marketing
HR operations
Ownership transitions
Employee mediation
If your challenge requires a different specialty, I will help connect you with the right expert.
You can do hard things.
Continuous improvement client - Marysville, WA
“The process Laurel led us through improved morale and empowered our team members to take an active role in creating better outcomes.”
Coaching client - Honolulu, HI
“I feel capable of adjusting in the future to fit changing circumstances.”
Leadership development client - Redmond, WA
“Laurel has been an integral part of helping to shift the culture of our leadership team.”
Process innovation client - Bellevue, WA